{"title":"New Arrivals","description":"\u003cp\u003eThe latest additions to Simplify — fresh products just landed.\u003c\/p\u003e","products":[{"product_id":"2-in-1-invisible-holder-charger-cable-240w-portable-fast-charging-cord-with-built-in-phone-stand-d7usi0442a4s738ittvg","title":"Viral super fast charging cord in compact design","description":"\u003ch2\u003eYour phone is dying, your neck is aching, and your cable is just… lying there doing one job. There’s a smarter way.\u003c\/h2\u003e\n\u003cp\u003eMeet the cable that finally pulls its weight — charging your device at blazing 240W speed while holding your phone at the perfect angle for gaming, streaming, or video calls. No extra stand. No extra clutter. Just one sleek, braided cable doing it all.\u003c\/p\u003e\n\u003cp\u003ePicture this: your phone propped perfectly at eye level, charging at full speed, while you game, stream, or take calls completely hands-free. No more hunching over a flat screen. No more choosing between charging and watching. No more desk clutter from a separate stand you never asked for.\u003c\/p\u003e\n\u003cp\u003eThe 2-in-1 Invisible Holder Charger Cable is built for people who want their setup to work as hard as they do — whether you’re a gamer who can’t afford a dead battery mid-match, a binge-watcher who wants comfort without compromise, or a professional who needs their phone visible and powered through every meeting.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cp\u003e✔ \u003cstrong\u003e240W Ultra-Fast Charging — Zero Interruptions\u003c\/strong\u003e\u003cbr\u003eCharges at up to 240W, keeping your device powered through the longest gaming sessions, calls, or workdays without a single dropout.\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eBuilt-in Phone Stand — No Extra Accessories Needed\u003c\/strong\u003e\u003cbr\u003eThe invisible holder props your phone at the perfect viewing angle — portrait or landscape — so you can watch, game, or video call completely hands-free.\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003e360° Rotation for Any Viewing Angle\u003c\/strong\u003e\u003cbr\u003eRotate freely to find your perfect position. Whether you’re at a desk, in bed, or on a table — the stand adjusts to you, not the other way around.\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eErgonomic 90° Elbow Design\u003c\/strong\u003e\u003cbr\u003eThe gamer-friendly elbow connector reduces cable stress at the port, protects your device’s charging point, and keeps cable management clean and tangle-free.\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003ePremium Braided Cable + Alloy Stand\u003c\/strong\u003e\u003cbr\u003eMilitary-grade braided exterior resists fraying and tangling. The sturdy alloy base keeps your phone stable — no wobbling, no tipping.\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eMulti-Angle Pitch Adjustment\u003c\/strong\u003e\u003cbr\u003eTilt your phone forward or back to eliminate glare and find the most comfortable viewing position for your eyes and neck.\u003c\/p\u003e\n\u003cp\u003e✔ \u003cstrong\u003eCompact \u0026amp; Travel-Ready\u003c\/strong\u003e\u003cbr\u003eSlim enough to slip into any bag or pocket. Your all-in-one charging and viewing solution wherever you go.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"generation:\/\/0597ed9e-2b04-4180-ac0a-61e38a091511\" alt=\"4 key benefits infographic\" style=\"width: 100%; margin: 20px 0;\"\u003e\u003c\/p\u003e\n\u003ch2\u003eWhy Customers Love It\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eThe problem:\u003c\/strong\u003e Standard charging cables do one thing — charge. And a separate phone stand means more clutter, more cost, and more things to forget. Most people end up hunching over their phone while it charges flat on a desk, straining their neck and ruining their experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy this works:\u003c\/strong\u003e The 2-in-1 Invisible Holder Charger Cable eliminates the need for a separate stand entirely. The built-in holder is engineered directly into the cable’s design — it’s not an afterthought, it’s the point. You get a stable, adjustable, 360°-rotating stand that works while your phone charges at 240W simultaneously.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy it beats alternatives:\u003c\/strong\u003e Wireless chargers can’t hold your phone upright. Regular cables don’t stand your phone up. Separate stands don’t charge. This does all three — in one product, at one price, with zero compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"generation:\/\/b701af7f-d78c-4755-85cc-eb2fa32cd5a4\" alt=\"vs regular cable comparison\" style=\"width: 100%; margin: 20px 0;\"\u003e\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is a 2-in-1 invisible holder charger cable?\u003c\/strong\u003e\u003cbr\u003eA 2-in-1 invisible holder charger cable is a charging cable with a built-in adjustable phone stand. It charges your device — up to 240W — while simultaneously propping your phone at a comfortable viewing angle for gaming, streaming, or video calls, eliminating the need for a separate phone stand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the 2-in-1 charger cable support 240W fast charging?\u003c\/strong\u003e\u003cbr\u003eYes. The 2-in-1 Invisible Holder Charger Cable supports up to 240W fast charging, making it compatible with high-wattage devices and ensuring your phone charges rapidly without interrupting your activity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use the phone stand while charging?\u003c\/strong\u003e\u003cbr\u003eYes. The built-in phone stand works simultaneously with charging. You can prop your phone at any angle — portrait or landscape — and charge at full speed at the same time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What devices is this charging cable compatible with?\u003c\/strong\u003e\u003cbr\u003eThe cable is designed for broad compatibility with modern smartphones. The braided design and 240W output make it suitable for flagship Android devices and other USB-C compatible phones that support fast charging.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the phone stand adjustable?\u003c\/strong\u003e\u003cbr\u003eYes. The stand supports multi-angle pitch adjustment and 360° rotation, allowing you to tilt and rotate your phone to any comfortable viewing position — ideal for gaming, streaming, video calls, or desk use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What makes the 90° elbow design better than a straight cable?\u003c\/strong\u003e\u003cbr\u003eThe ergonomic 90° elbow connector reduces strain on your phone’s charging port, prevents cable bending at the connection point, and keeps your setup neat — especially useful during long gaming or streaming sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this cable durable enough for daily use?\u003c\/strong\u003e\u003cbr\u003eYes. The premium braided exterior resists fraying, tangling, and everyday wear. The alloy stand base adds structural stability, making it built for long-term daily use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is the price of the 2-in-1 holder charger cable in India?\u003c\/strong\u003e\u003cbr\u003eThe 2-in-1 Invisible Holder Charger Cable is available at ₹899 (original price ₹1,899) — a 53% discount — on Simplify’s online store.\u003c\/p\u003e\n\u003ch2\u003eTrust \u0026amp; Quality\u003c\/h2\u003e\n\u003cp\u003e✅ \u003cstrong\u003eQuality Assured\u003c\/strong\u003e — Premium braided cable and alloy stand inspected for durability before every dispatch.\u003cbr\u003e✅ \u003cstrong\u003eSecure Checkout\u003c\/strong\u003e — Your payment is protected with industry-standard encryption.\u003cbr\u003e✅ \u003cstrong\u003eReliable Shipping\u003c\/strong\u003e — Fulfilled and dispatched promptly so your upgrade arrives without delay.\u003cbr\u003e✅ \u003cstrong\u003eEasy Returns\u003c\/strong\u003e — Hassle-free return process if you’re not completely satisfied.\u003cbr\u003e✅ \u003cstrong\u003eTrusted Across India\u003c\/strong\u003e — Join thousands of gamers, streamers, and professionals who’ve upgraded their setup with this cable.\u003c\/p\u003e\n\u003ch2\u003eOne cable. Two superpowers. Zero compromises.\u003c\/h2\u003e\n\u003cp\u003eAt ₹899 — more than 50% off the original price — the 2-in-1 Invisible Holder Charger Cable is the smartest desk upgrade you’ll make this year. Faster charging. Hands-free viewing. A cleaner setup. All in one sleek, braided cable that does what three products used to do.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdd to Cart now and transform the way you charge.\u003c\/strong\u003e\u003c\/p\u003e","brand":"18057","offers":[{"title":"Default Title","offer_id":52291646849307,"sku":"DS106028","price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/0787\/1515\/files\/cmimgopt-57270f23-5d15-4425-a4ac-b83f3d82ecef.webp?v=1780548337"},{"product_id":"dynamic-water-ripple-projection-light-usb-portable-night-lamp-for-home-decor-d1oegg7i4ris6opagoj0","title":"Dynamic Water Ripple Projection Light, USB Portable Night Lamp for Home Decor","description":"\u003ch2\u003eTransform Any Room Into a Calm, Glowing Sanctuary — In Seconds.\u003c\/h2\u003e\u003cp\u003eThere's something deeply soothing about watching light ripple like water across a wall. It slows your thoughts, softens the room, and creates an atmosphere that no overhead light or standard lamp can replicate.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eDynamic Water Ripple Projection Light\u003c\/strong\u003e brings that experience into your home — a mesmerising, ever-moving wave of light that transforms your bedroom, living room, or study into a space that feels genuinely special.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003e16 Colors. Dynamic Movement. Remote Control. One Beautiful Lamp.\u003c\/h2\u003e\u003cp\u003eThis isn't a static night light. The rotating internal mechanism creates a \u003cstrong\u003econtinuously moving water wave effect\u003c\/strong\u003e — light that flows and ripples across your walls and ceiling like sunlight on a calm ocean. Choose from \u003cstrong\u003e16 colour modes\u003c\/strong\u003e, adjust brightness, switch lighting effects, and even sync to music — all from the included remote control.\u003c\/p\u003e\u003cp\u003eUSB powered, so it works with any power bank, laptop, or USB charger. The elegant wooden base design means it looks beautiful even when switched off.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cp\u003e✔ \u003cstrong\u003eDynamic Water Wave Light Effect\u003c\/strong\u003e\u003cbr\u003eThe rotating mechanism creates a continuously moving ripple effect — not a static projection, but living, flowing light that transforms your room's atmosphere.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003e16 Color Changing Modes\u003c\/strong\u003e\u003cbr\u003eFrom calming ocean blues to warm ambers and vibrant party colours — 16 options to match any mood, occasion, or room aesthetic.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003eRemote Control — Adjust from Anywhere\u003c\/strong\u003e\u003cbr\u003eControl colour, brightness, lighting effects, and music mode from up to 5 metres away without leaving your bed or sofa.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003eMusic Sync Mode\u003c\/strong\u003e\u003cbr\u003eThe lamp pulses and changes colour in response to music — perfect for parties, study sessions, or relaxing with your favourite playlist.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003eUSB Powered — Use Anywhere\u003c\/strong\u003e\u003cbr\u003eConnects via USB to any power source — power bank, laptop, wall charger, or smart plug. No proprietary adapter required.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003eElegant Wooden Base Design\u003c\/strong\u003e\u003cbr\u003eThe stable wooden base gives the lamp a premium, decorative look that complements any room style — minimal, boho, or modern.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003ePerfect Gift for Any Occasion\u003c\/strong\u003e\u003cbr\u003eBirthdays, anniversaries, housewarmings, festivals — this lamp is a gift that genuinely surprises and delights.\u003c\/p\u003e\u003cp\u003e✔ \u003cstrong\u003eVersatile Placement\u003c\/strong\u003e\u003cbr\u003eBedroom, living room, study, kids' room, selfie corner, or desktop — it enhances any space it's placed in.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eWhy Customers Love It\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eThe problem it solves:\u003c\/strong\u003e Standard room lighting is functional but lifeless. Creating a cosy, atmospheric space usually requires expensive smart lighting systems. This lamp delivers a premium ambiance experience at a fraction of the cost.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it's different:\u003c\/strong\u003e Unlike static projection lamps or simple colour-changing bulbs, the water ripple effect is dynamic and continuously moving — creating a living, breathing atmosphere that static lights simply cannot replicate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy it works better than alternatives:\u003c\/strong\u003e Smart bulbs require hubs and apps. Fairy lights are fixed. Projectors are expensive. This lamp is plug-and-play, remote-controlled, and creates a more immersive atmosphere than any of these alternatives at its price point.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eQ: How does the water ripple effect work?\u003c\/strong\u003e\u003cbr\u003eThe lamp contains a rotating internal plate that, when illuminated, creates a dynamic wave pattern that moves continuously across walls and ceilings — simulating the appearance of light reflecting off moving water.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Can I control the speed of the water ripple effect?\u003c\/strong\u003e\u003cbr\u003eYes. The remote control allows you to adjust the speed of the rotating effect, as well as brightness and colour mode.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Does the lamp come with a remote control?\u003c\/strong\u003e\u003cbr\u003eYes. The lamp includes a remote control that operates within a 5-metre range for adjusting colour, brightness, effects, and music mode.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What USB power sources are compatible with this lamp?\u003c\/strong\u003e\u003cbr\u003eThe lamp is compatible with any standard USB power source including wall chargers, power banks, laptops, and USB-enabled smart plugs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: Is this lamp suitable as a night light for children?\u003c\/strong\u003e\u003cbr\u003eYes. The soft, dynamic light effect and adjustable brightness make it an excellent night light for children's bedrooms. The calming wave effect can help children relax and fall asleep.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQ: What is the best water ripple projection lamp for room decor in India under ₹1000?\u003c\/strong\u003e\u003cbr\u003eThe Dynamic Water Ripple Projection Light at ₹999 offers 16 colour modes, remote control, music sync, and a premium wooden base design — making it the most feature-rich ambient lamp available at this price.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eTechnical Specifications\u003c\/h2\u003e\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSpecification\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eSKU\u003c\/td\u003e\n\u003ctd\u003eDS100846\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLight Effect\u003c\/td\u003e\n\u003ctd\u003eDynamic water ripple projection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColor Modes\u003c\/td\u003e\n\u003ctd\u003e16 colours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eControl\u003c\/td\u003e\n\u003ctd\u003eRemote control (up to 5m range)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSpecial Modes\u003c\/td\u003e\n\u003ctd\u003eMusic sync, brightness adjustment, speed control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePower\u003c\/td\u003e\n\u003ctd\u003eUSB (universal compatibility)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBase Material\u003c\/td\u003e\n\u003ctd\u003eWooden\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eUse Cases\u003c\/td\u003e\n\u003ctd\u003eBedroom, living room, kids' room, desktop, selfie light\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackage Contents\u003c\/td\u003e\n\u003ctd\u003e1 × Water Ripple Lamp + Remote Control\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003chr\u003e\u003ch2\u003eOur Quality Promise\u003c\/h2\u003e\u003cp\u003e✅ \u003cstrong\u003eQuality Checked\u003c\/strong\u003e — Every unit tested before dispatch.\u003cbr\u003e✅ \u003cstrong\u003eSecure Checkout\u003c\/strong\u003e — Encrypted, safe transactions.\u003cbr\u003e✅ \u003cstrong\u003eReliable Shipping\u003c\/strong\u003e — Fast dispatch, prompt delivery.\u003cbr\u003e✅ \u003cstrong\u003eEasy Returns\u003c\/strong\u003e — Hassle-free return process.\u003cbr\u003e✅ \u003cstrong\u003eGenuine Product\u003c\/strong\u003e — Exactly as shown, no surprises.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eYour Room Deserves to Feel This Good.\u003c\/h2\u003e\u003cp\u003eThe right light changes everything. 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Add it to your cart and transform your space tonight.\u003c\/strong\u003e\u003c\/p\u003e","brand":"22123","offers":[{"title":"Default Title","offer_id":52291650683163,"sku":"DS100846","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/0787\/1515\/files\/cmimgopt-87cceee7-013c-4225-aeec-3b2f2d5d9431.webp?v=1780548706"},{"product_id":"wave-lamp-wave-light-cube-aurora-glow-lamp-crystal-night-light-romantic-lamp-for-room-decor-led-wave-lights-room-decor-for-kids-cvlop0kb3ogon9n2ie5g","title":"Wave Lamp, Wave Light Cube, Aurora Glow Lamp Crystal Night Light, Romantic Lamp for Room Decor, LED Wave Lights, Room Decor for Kids","description":"\u003cp\u003eWave Lamp, Wave Light Cube, Aurora Glow Lamp Crystal Night Light, Romantic Lamp for Room Decor, LED Wave Lights, Room Decor for Kids\u003c\/p\u003e\n","brand":"19357","offers":[{"title":"Default Title","offer_id":52291655565595,"sku":"DS097456","price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/0787\/1515\/files\/1743487176572-1.jpg?v=1780548977"}],"url":"https:\/\/simplifyofficial.in\/collections\/new-arrivals.oembed","provider":"Simplify","version":"1.0","type":"link"}